We carry our mobile phones with us almost everywhere we go, which means text messages are an ‘always on’ channel. And with over 95% of messages being read – most within five seconds – your text message gets there fast. Messages can be highly personalised and highly targeted too – giving instantaneous one-to-one communication with your customers and staff.
More and more estate agents are now using the power of text messaging to communicate with their customers and staff to help them achieve their business objectives:
Our text message service is simple to use and is found throughout the Jupix software.
SMS – the most direct marketing channel
Efficient and effective – we know that text messaging is cheaper than direct mail, more read than email, more personal than broadcast media, more acceptable than telemarketing and more measurable than print media.
Higher response rates – in a survey undertaken by the Direct Marketing Association (DMA), SMS marketing campaigns were found to be the most successful mobile ad medium. 70% of those surveyed had responded to a marketing text message.
Immediate results – most people have their phones with them at all times and so text messages are usually opened within seconds.
Cost effective – with a text message costing just a few pence, the high response rates and brand recall generated from an SMS campaign means the Return On Investment of SMS campaigns is significantly higher than other forms of marketing. And if customers forward your promotion on to their friends, the campaign can go viral for free.
People like text messages. It’s fast and it’s convenient. Your clients also like being kept up to date about what’s happening with their property. Sending SMS from PC to mobile phone is faster and cheaper than phoning or writing to customers – and far more widely read than email. So, not only can you save money by switching to text messaging, you can also improve your customer service levels.
Meter readings – sending water, gas or electricity meter reading requests to customers by SMS and asking them to text or phone back can significantly cut costs and also allows more accurate bills to be produced.
Easier scheduling – staff rotas, shift patterns, holiday and overtime requests and confirmations can be a real burden. Text messages let you quickly broadcast important staffing communications and get instantaneous replies, to improve workforce productivity.
Internal communications – whether it’s to tell staff that the office is closed due to adverse weather, to vote in a ballot or competition (and to announce the results) or to update them with the latest news, text messaging offers an ideal way to talk to your employees quickly and cheaply, using the channel they most like to use.